Business Details
Luxury Handwoven Carpets for Timeless Interiors
W Studio is an award-winning carpet design house that has been beautifying spaces for over three decades. Based in Toronto at the heart of the Castlefield Design District, we specialize in creating luxurious, handwoven carpets that transform interiors into works of art. Our collections, crafted from natural wool and silk, combine timeless elegance with sustainable practices, ensuring each piece protects the planet while elevating spaces. With a dedicated concierge service, we guide clients through every stepfrom inspiration and material selection to custom designproviding personalized support tailored to their unique needs.Our team of experts, including founder Alan Pourvakil, brings decades of experience and a passion for rug artistry, offering education on materials, weaving techniques, and aftercare. Whether through private viewings, virtual consultations, or on-site trials, we ensure a seamless experience in finding the perfect carpet. Recognized for our commitment to quality and innovation, we serve interior designers, architects, and homeowners globally, blending environmental responsibility with artistic excellence.
Services
Custom Carpets
Concierge Service
Trade Program
Rentals
Cleaning & Restoration
Highlights and features
- We offer decades of expertise in handwoven carpet design and sustainability.
- Our exclusive portfolio includes artisan-made rugs tailored to client needs.
- We provide personalized concierge service for seamless rug selection.
- Our team educates clients on materials, weaving techniques, and care.
- We combine environmental responsibility with timeless artistic quality.
What people say
Exquisite handwoven carpets
Knowledgeable staff
Custom designs
Professional service
Sustainable materials
Services
Custom Carpets
W Studio creates made-to-order carpets tailored to specific dimensions, colors, and designs. Our custom service ensures each rug complements the client's space while maintaining exceptional quality. Clients collaborate with our design team to select materials, patterns, and finishes, resulting in unique, artful pieces that reflect their vision.
Concierge Service
Our concierge service streamlines the rug selection process. Clients share their preferences, room measurements, and budget, and our consultants curate options within 24 hours. Available in-studio, on-site, or virtually, this service ensures a stress-free experience from inspiration to installation.
Trade Program
Designed for interior designers and architects, the Trade Program offers exclusive benefits including trade pricing, free shipping across Canada, and dedicated support. Members gain access to our full collection and customization options, ensuring seamless integration into client projects.
Rentals
W Studio provides luxury rugs for film sets, photo shoots, and special events. Our rental collection features handwoven pieces that elevate temporary spaces. Clients receive tailored recommendations and logistical support to ensure the perfect fit for their production or event.
Cleaning & Restoration
We offer professional cleaning and restoration for rugs in the GTA. Services include rewoven repairs, rebinding, and reshaping to preserve the longevity of each piece. Our experts use wool-safe techniques to rejuvenate carpets, maintaining their beauty and structural integrity for generations.
People
Alan Pourvakil
Founder & Creative Director
Alan Pourvakil founded W Studio over 30 years ago, combining his passion for art and design with craftsmanship. He leads the creative direction, curating collections that blend global influences and innovation. His expertise in color and texture has earned him recognition as a leader in luxury rug design.
David Khalafi
Manager
David Khalafi oversees daily operations and client relations at W Studio. With extensive experience in the design industry, he ensures seamless service for trade and residential clients. His focus on customer satisfaction and project management has strengthened the studio's reputation for excellence.
Davis Alexander
Sales Associate
Davis Alexander supports clients in selecting the perfect rugs for their spaces. With a background in interior design, he provides insights on material choices and styling. His approachable demeanor and attention to detail enhance the studio's personalized service.
Questions
What services does W Studio offer?
We specialize in custom carpets, concierge design assistance, trade programs for professionals, rentals for events, and rug cleaning/restoration services.
Do you provide custom rug designs?
Yes, our bespoke service creates rugs tailored to your size, color, and design preferences with options for natural materials and artistic details.
Are your carpets eco-friendly?
Our rugs use sustainably sourced wool and silk, combining luxury with environmental responsibility to ensure longevity and minimal ecological impact.
How does the concierge service work?
Share your preferences and measurements, and we'll curate options within 24 hours, offering in-studio, on-site, or virtual consultations for seamless selection.
What maintenance tips do you recommend for rugs?
Regular vacuuming (without a power brush), immediate spill blotting, and professional cleaning help preserve your rug's beauty and durability.
Which areas do you serve?
We cater to Toronto, the GTA, and clients across Canada, with global shipping options for our trade partners and custom orders.
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Reviews (3)
Tom C.
May 02, 2019
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There are a lot of furniture stores who sell rugs but they have limited selections. There are rug stores with large selections but they have cheap machine made plastic rugs at exhorbitant prices considering the quality. There are stores that sell handmade rugs but they are way overpriced relying on their name. There are online stores where you can buy a rug without seeing the true colour or quality.
W Studio hits the sweet spot with high quality unique hand made rugs at reasonable prices. The staff... Zach, Alan and the owner are very knowledgeable and helped us through the decision making process
W Studio hits the sweet spot with high quality unique hand made rugs at reasonable prices. The staff... Zach, Alan and the owner are very knowledgeable and helped us through the decision making process
Bryan G.
Nov 21, 2016
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Allen and his staff were very knowledgeable and helpful. We have been looking around for a while and they had the most unique selection of high quality rugs at a variety of prices. They took the time to explain the difference between the different rugs and made sure we were happy with both our purchases.
Catherine H.
Nov 14, 2016
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It was an absolute pleasure dealing with David at W Studio. His love of rugs is palpable, and his knowledge extensive. We were only looking for one area rug, but fell in love with one we didn't even know we needed. Both look wonderful in our new home. The variety and quality of rugs at W is by far the best in the city.
